Tourism Squamish Membership
About Tourism Squamish
Tourism Squamish is a non-profit community-destination marketing organization (DMO). Tourism Squamish takes the lead in promoting Squamish and coordinating destination marketing efforts. Our role includes developing strategies in the areas of marketing and sales to promote overnight stays in Squamish. Tourism Squamish executes targeted promotions and consumer campaigns that include online and print marketing, social media, and traditional media. Tourism Squamish operates the Visitor Centre from the Squamish Adventure Centre in addition to offering mobile visitor servicing throughout the summer months.
The Society is governed by an industry-appointed Board of Directors and represents more than 110 businesses that comprise the local tourism economy.
Tourism Squamish has three primary business functions:
- Destination Marketing
- Visitor Services
- Destination Development
The Society represents the tourism industry within the District of Squamish (Britannia to Brackendale, including Paradise & Squamish Valley), with a constitutional mandate to:
Act as an ambassador and steward of our destination, promoting a healthy tourism sector in order to secure broad benefits for our community. This will be achieved through a comprehensive approach to planning, continued infrastructure development, and a sustainable tourism structure.
For 2022 Tourism Squamish will focus on 5 key strategic areas:
- Governance, Stakeholder & Member Relations
- Visitor Experience
- Research
- Marketing
- Destination Development
Organizational Goals
- To grow awareness of Squamish as a visitor destination
- To increase room nights in the Squamish Accommodation Sector
- Maintain financial sustainability
- Govern and manage effectively
- Maximize member and stakeholder engagement
- Encourage tourism development
Vision
To become the premier mountain town in British Columbia known for experiences from Sea to Sky that highlight our rich natural surroundings and enhance local lifestyle.
Mission
The mission of Tourism Squamish is to:
Work collaboratively with partners to execute strategic marketing and sales programs that deliver both more visitors and higher yield visitors to Squamish throughout the year;
Foster and support remarkable visitor experiences that celebrate and preserve our natural and cultural history and secure broad benefits to our residents;
Provide industry leadership and create awareness within our community of the value of tourism by actively measuring the impact of the products and services that we offer.
